Over the past several decades, Reimers Kaufman, Christensen Concrete, Kearney Crete & Block, and Watkins Concrete Block Company have each built strong reputations across Nebraska by focusing on quality products, dependable service, and deep local expertise. These brands have earned the trust of contractors, builders, and homeowners through consistent performance and long-standing relationships.
As our customers’ needs continue to evolve, so must the way we present and support our brands. That’s why we’re excited to share an important update: Reimers Kaufman, Christensen Concrete, Kearney Crete & Block, and Watkins Concrete Block Company are consolidating to form one unified Watkins brand.
This transition is not about replacing trusted names, it’s about aligning them under one unified brand to better support customers today and into the future.
Why We’re Consolidating
Reimers Kaufman, Christensen Concrete, Kearney Crete & Block, and Watkins Concrete Block Company all share the same values: locally manufactured products, knowledgeable sales teams, and a commitment to serving both residential and commercial markets. Each company has built credibility in its local communities, and this consolidation brings those strengths together.
By bringing Reimers Kaufman, Christensen Concrete, Kearney Crete & Block, and Watkins Concrete Block Company together under the Watkins name, we’re creating clarity in the marketplace while preserving the expertise and service our customers expect.
This alignment allows us to:
- Create a more consistent customer experience across all locations
- Simplify communication and branding while maintaining local relationships
- Leverage the collective strength of Reimers Kaufman, Christensen Concrete, Kearney Crete & Block, and Watkins Concrete Block
- Invest more efficiently in products, technology, and customer support
In short, this consolidation strengthens how we serve, without changing who we are.
What’s Changing
Beginning February 1, 2026, all four legacy brands – Reimers Kaufman, Christensen Concrete, Kearney Crete & Block and Watkins Concrete Block Company – will operate under the unified Watkins name.
You may notice:
- Updated signage, logos, and branded materials at all locations
- Website domains redirecting to WatkinsConcreteBlock.com
- Email addresses transitioning to the @WatkinsConcreteBlock.com domain
- Invoices and correspondence reflecting the Watkins name
These updates reflect a brand alignment, not a change in ownership, service standards, or commitment to quality.
What’s Staying the Same
While the name and branding are evolving, the day-to-day experience you have with each location will remain familiar.
- Your people: Your existing contacts, sales representatives, and local teams stay the same
- Your service: The same experienced professionals who know your projects and markets
- Your products: The same high-quality block and masonry products you rely on
- Your locations: Local operations continue serving their communities
Reimers Kaufman, Christensen Concrete, Kearney Crete & Block and Watkins Concrete Block are bringing their history and relationships forward, now supported by the unified Watkins brand.
Accounts Payable & Billing Information
This transition is a name change only. All account numbers, addresses, and contact information will remain the same.
For customers who do business with more than one location:
- You will continue to receive customer statements by location
- Payments should be made to each location separately
- Payment details should always include the invoice number and amount
If your records require a W-9, you can access the current Watkins W-9 at: watkinsconcreteblock.com/w9.
Invoices will display the updated “Pay To” name reflecting Watkins, while maintaining continuity with existing billing processes.
Looking Ahead
By aligning Reimers Kaufman, Christensen Concrete, Kearney Crete & Block, and Watkins Concrete Block Company under the Watkins name, we’re reinforcing what has always made these companies strong, local expertise, trusted relationships, and a commitment to quality, while creating a clearer, more unified brand across Nebraska.
We’re proud of the history behind Reimers Kaufman, Christensen Concrete, Kearney Crete & Block, and Watkins Concrete Block Company, and we’re excited about the future we’re building together as Watkins.
If you have questions about the transition, billing, or what this means for your business, your local Watkins team is always here to help.
